VWYW

Today I stepped into a changing room of a retail shop. The full length mirror and hooks on the wall looked oddly strange yet familiar. I could not recall when was the last time I stepped into one. That is how long ago since I last did any shopping. Not because of the pandemic restrictions, not because I switched to online shopping (I find it difficult to buy clothes without trying them first) but for environmental reasons. 

I totally subscribe to the new Rs of sustainability. The most familiar 3Rs - reduce, reuse and recycle - are just not sufficient anymore. The number one R that can truly make a difference is refuse. I refuse to indulge my past careless purchases of clothing which are left forgotten in the wardrobe. I have no qualms about taking over second hand clothes so I do refresh my wardrobe when absolutely necessary, just not with brand new items off the rack. I shop at Fashion Pulpit!

So why am I buying something brand new off the shelves?! An unforeseen circumstance had left me no time to get home to retrieve an essential clothing so this purchase is out of a need to fulfill a work requirement. I was already at a mall then so it definitely made more sense to make a purchase than to make a detour back home for something easily found where I was.

I am quite thrifty (read: stingy although I also have to acknowledge that branded items tend to be of better quality and therefore last longer which will actually be more sustainable) so while browsing the price was a major factor which I kept track of as I went from shop to shop. Nothing seemed to fit in my budget. At the final shop, I had quite a few choices of a range of prices which were still not within my budget but something else caught my eye. 

RECYCLED POLYESTER FROM POST CONSUMER WASTE 

 I went straight for the changing room. I had picked out three different styles each with the abovementioned label. It fits. It fulfilled the need. I paid for the least expensive one I had tried even though it was not the cheapest I saw from all the shops I went to. At that moment, I realised I just voted with my wallet. However pretty soon, I started to doubt if voting with your wallet (VWYW) can really make a difference, especially by a consumer who is not willing to spend much in the first place. Hahaha! There is also the issue of greenwashing to consider...

Well, I do need to spend that money and I would really rather be supporting companies that attempt to help the environment than those that are just out to maximise profits. It just feels like the right thing to do despite the uncertainty of its effectiveness. Or I can even say that it personally feels wrong to buy anything else when I know I have this option now. Anyway, I see it as an advantage in simplifying my decision making process.

This seems to suggest that I might have worried for nothing. Good to know. And oooo.... there are quite a few Certified B Corporations in Singapore I can knock on the doors of!